Marketers predict that TikTok is poised for significant growth in 2023, with 53% of them planning to ramp up their spending on the platform. Tech brands are no different. More and more companies in this industry are leveraging this powerhouse of influence to gain followers and humanize their brands. And since 90% of consumers are looking for authenticity in brands, it’s the perfect place for tech companies to show up in a fresher, more personal way.
Some of them have definitely cracked the code on how to do it brilliantly. What can you learn from them? We’ve looked into the tech brands doing TikTok right, analyzed elements of their strategy, and pinpointed what you should learn from them. So take note starting now.