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If expanding into search, live streaming, and e-commerce wasn’t enough, TikTok has now added out-of-home advertising to that list. They recently announced Out of Phone; a new advertising formula that enables brands to translate the content created and viewed in-app, and displaying that across surfaces in the physical world. But what is the opportunity for brands, and should you be considering an OOH strategy with TikTok? Let’s find out.
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