Social Media Marketing for Business training course
All courses taught on-site at your location or an arranged location.
Length: 1/2 day (4 hours)
Course Overview
In this course students will learn how to leverage social media websites to market businesses. Emphasis will be put on Hands-on exercises to give real world experience to students. Best practices and pitfalls will be highlighted throughout the course.
Who Should Attend
“Front Line” employees that will be handling the day-to-day implementation of social media marketing will benefit from this course.
Course Objectives
- Become comfortable & familiar with these major social media sites: Myspace, Facebook & Youtube
- Obtain the skills to properly utilize social media to market a business and its services
Pre-Requisities
Students attending this course should:
- Be very familiar with using the internet & web browser
- Have a marketing background & experience
Course Outline
Social Media at a Glance
- Web
1.0 vs. Web 2.0
- Pitfalls
- Best
Practices
- Q&A
Myspace
- Overview
- Pitfalls
- Best
Practices
- Profile
- Friend
Requests (accepting & sending)
- Friend
Search for targeting
- Browsing
for targeting
- Direct
Messages
- Overview
- Hands-on
practice
- Commenting
- Overview
- Hands-on
practice
- Blog
- Overview
- Hands-on
practice
- Photos
- Overview
- Hands-on
practice
- Videos
- Overview
- Hands-on
practice
- Bulletins
- Overview
- Hands-on
practice
- Events
- Overview
- Hands-on
practice
- Forums
- Overview
- Hands-on
practice
- Groups
- Overview
- Hands-on
practice
- Q&A
Facebook
- Overview
- The
difference from Myspace: Facebook
- Pitfalls
- Best
Practices
- Profile
- Friend
Requests (accepting & sending)
- Browse
in your Networks(s)
- Find
Classmates
- Find
Coworkers
- Search
Profiles in your Network(s)
- Direct
Messages
- Overview
- Hands-on
practice
- Commenting
- Overview
- Hands-on
practice
- Blog
- Overview
- Hands-on
practice
- Photos
- Overview
- Hands-on
practice
- Videos
- Overview
- Hands-on
practice
- Notes
(Bulletins)
- Overview
- Hands-on
practice
- Posted
Items
- Overview
- Hands-on
practice
- Events
- Overview
- Hands-on
practice
- Groups
- Overview
- Hands-on
practice
- Q&A
Youtube
- Overview
- It’s
all about content
- It’s
an animal, it needs to be fed
- Pitfalls
- Best
Practices
- Channels/Profiles
- Overview
- Hands-on
practice
- Uploading
- Overview
- Hands-on
practice
- Commenting
- Overview
- Hands-on
practice
- Subscriptions
- Overview
- Hands-on
practice
- Groups
- Overview
- Hands-on
practice
- Q&A
Other Social Media Avenues
- Blogging
- Flickr
- Twitter
- Squidoo
- Linked
In
Wrap Up
- Summary
- Pitfalls
- Best
Practices
- Q&A