Search Engine Optimization & Marketing training course
All courses taught on-site at your location or an arranged location.
Length: 1 day (8 hours)
Course Overview
In this course students will learn how to increase the position of their website(s) in search engine results from search engines such as Google, Yahoo! and Live. Real world examples will be utilized to fully illustrate lecture points.
Who Should Attend
Individuals looking to increase website traffic from search engines should attend this course.
Course Objectives
- Understand the difference between organic and paid search results.
- Be acquainted with the history of search engines.
- Understand how search engines work.
- Understand how web directories work.
- Understand how to submit a website to search engines.
- Know which HTML tags are important to search engines and their effects on search results.
- Understand the concept of keywords and how to write effective copy for both search engines and humans.
- Understand how links affect search engine results.
- Understand the SEO techniques that are considered spamming (“Black Hat”).
- Understand how site architecture affects a site’s search engine rankings.
Pre-Requisities
Students attending this course should:
- Be very familiar with the internet & web browsers
- Understand basic HTML
Course Outline
Preface
Analysis,
planning, implementation, control
The monetization
of search
Pay per click
Pay for consideration
Pay for inclusion
A brief history
of search engines
A short background
to search on the web
How search engines work
Overview
The characteristics
of search
The anatomy
of a search engine
The crawler/spider
module
The repository/database
module
The indexer/link
analysis module
The retrieval/ranking
module
The query
interface
The Term
Vector Database and its effect on the SEO community
Focused crawlers
Metasearch
engines
Vortals
How Directories
work
Overview
The major
online directories
The Process
Pay For Inclusion
Services:
Position
Technologies (Inktomi)
Infospider
(Alta Vista)
Lycos Insite
(FAST)
IneedHits
(Ask Jeeves/Teoma)
Submitting
to the major players
AllTheWeb
Alta Vista
AOL
Ask Jeeves
Google
HotBot
Lycos
MSN
Teoma
Overture
and PPC's
Looksmart
ODP
Yahoo
Overview
Title tag
Alt tags
Comment tags
Keywords
and writing for search engines:
Overview
Writing for
man and machines
The characteristics
of text
Keywords
Link analysis
Overview
Tactics
Spamming
Overview
Doorway pages
Keyword stuffing
Hidden text
Tiny text
Over submitting
Refresh tags
Page-jacking
Bait and
switch
Cloaking
Problem Pages
Overview
Padlocked
portals
Fear of frames
What about
my image
That's refreshing!
A link to
nowhere
Go on have
a cookie
Java gibberish
Dynamic my
ASP
Quick as
a Flash
I don’t want
to be in your search engine
Log analysis
Overview
True lies!
Low budget
- No budget!
How to do
it for free