Pay per Click (PPC) Advertising & Management Services
Focus Cities: Albany, Schenectady, Troy & Saratoga Springs, New York
What is Pay per Click (PPC) Advertising?
On its face, pay-per-click marketing, or PPC, is pretty simple: Search engines and services, such as Google or Yahoo, provide listings on a per-bid basis. This is in addition to their 'natural' search results, which are still powered by a combination of keywords found on your site, link popularity and other formulae.
If you place the highest bid for a specific keyword or set of keywords, then you rank number one in these paid listings. Every major search engine now displays these paid ads above and to the right side of their 'organic' rankings.
If someone clicks on your PPC listing, they arrive at your web site. And you are charged the amount you bid. So, if you bid $.15 per click on 'widgets', and that's the highest bid, you'll show up first in line. If 100 people click on your PPC listing, then the search engine or PPC service will charge you $15.00.
Why Should I Care About Pay per Click (PPC) Advertising?
Spending on pay-per-click advertising continues to increase year over year and is not predicted to slow down any time soon. The reason for this is that it is a highly effective medium to target specific prospects for specific products or services that you are offering. In the past with traditional media, you had to simple purchase a print ad or radio, etc. and hope that the right people would see your message at the right time for them.
Pay-per-click advertising eliminates the scenario with traditional media of 1,000 people seeing your message where only 100 of those are prospects you’re targeting and only 10 of those actually see your ad and only 5 of those respond. Pay-per-click lets you set the budget and how much you wish to market, all the while being highly track able and customizable.
What Kind of
Results Can I Achieve with Pay per Click (PPC) Advertising?
Managing a successful pay-per-click campaign takes training and experience to achieve the maximum results and return on your investment. A poorly managed campaign can provide drastically different results than one that is well managed.
The Bottom Line
Pay-per-click advertising can produce immediate results in a very controllable and tunable medium. Properly managed, it can increase leads, sales, awareness or whatever goal your organization may have in mind.
jusTweb Marketing will set up and manage new pay-per-click accounts or optimize existing pay-per-click campaigns. Our focus is on driving traffic to a site and generating sales or leads. We track and measure progress, reporting to you on a monthly basis. Depending on your goals, we will work to improve existing campaigns by lowering costs, improving click-through rates, and increasing your return on investment.