Web Design
Portfolio
Focus Cities: Albany, Schenectady, Troy & Saratoga Springs, New York
Since we are a results-oriented web design & internet marketing firm, we want to show off two aspects of our web design and internet marketing work. We have broken down our portfolio into two categories: Case Studies and Client Projects.
Our Case Studies section will give you a look into specific challenges that a business faced and how our web design & marketing services helped them overcome them.
Our Client Projects below mirrors a traditional portfolio of finished projects with details of a more technical nature.
Recent
Client Projects
Dynamic Sales Consulting
Site: dynamicsalesconsulting.sandler.com
Industry: Education
Business Need: Start-up Sandler Sales Training franchise. Needed
a pre-existing sitelet, utilizing a
content management system (CMS), populated with content in a way that would
generate leads. The CMS had certain areas controlled by Sandler Corporate with the
flexibility of customizing certain pages and adding unlimited content pages.
Solution: jusTweb strategized the content, calls to action and
search engine
optimization (SEO) plan for the sitelet. A SEO optimized catalog of training
programs with easy to identify calls to action was created. This allows site visitors
to see the training programs available and the outlines of indivdual modules within
each. Visitors can then take actions such as Asking a Question, Requesting Registration,
etc. to generate leads for the franchisee. All content pages were localized through
SEO to bring in more targeted traffic since a franchise owns only a certain geographic
territory and needs leads within their territory. Finally, special offers were created
that required visitors to submit their lead information in order to participate.
Technologies Used: HTML, CSS, Content Management System CMS (The
Franchise Builders)
Health Beyond Hype
Site: www.healthbeyondhype.com
Industry: Health
Business Need: E-Commerce
site selling health supplements that promotes healthy living. Needed a site redesign
to have a more modern appearance, better usability and a search engine optimized
architecture. The previous site lacked logical & easy navigation for both human
visitors and search engine spiders. The site needed a more modern look to increase
trustworthiness with potential buyers on the site. The site needed all pages and
product pages optimized to bring in more targeted organic search traffic that would
convert into sales. Finally, the client needed a self-manageable way to store and
share articles with site visitors.
Solution: jusTweb redesigned the entire layout of the site with
usability in mind and the ability for search engines to index the site thoroughly
with maximum page rank distribution throughout the site. The interface was then
stylized to match the new branding scheme the client had in mind. A
search engine optimization (SEO) plan was created and implemented throughout
the site through code changes and marketing copy writing. Lastly, a Wordpress blog
was installed to host articles related to the products and was customized to match
the look and feel of the main site.
Technologies Used: PHP, ZenCart, CSS, HTML, MySQL, Wordpress
New Horizons Albany, Charlotte, Harrisburg & Long Island
Site:
www.newhorizonscourses.com
Industry: Education
Business Need: Own several franchise locations on the east coast.
They had 4 separate websites for each location and wanted to consolidate into 1
web presence. The site needed to have many dynamically driven features, such as:
Course Catalog, Certification Catalog and Class Schedules. It needed to reflect
the corporate company's new branding strategy & allow live chat with their educational
representatives on all pages. It also needed to have the ability
to securely gather Class Registrations and Payment Information. Finally, it needed
to be very Search Engine Optimized, as their previous websites had been a large
source of lead generation.
Solution: jusTweb created a dynamically driven &
completely custom website from the ground up. The site features search engine-friendly URL's,
optimized title & header tags and an easily indexable site structure. The site
also includes some automation features for the Class Schedule portion which allows
daily imports of the schedules instead of requiring manual editing for any schedules
changes.
Technologies Used: ASP.NET, C#, SQL 2005, CSS, SightMax
Elemental Silver
Site: www.elementalsilver.com
Industry: Personal Products
Business Need: Start-up e-commerce site with no physical store
locations. They wanted to start an e-commerce
store that would sell eco friendly
and responsible silver jewelry. The initial inventory had been purchased and they
needed an online venue to start marketing and selling. It needed to have full shopping
cart & e-commerece capabilities (credit card processing, tax & shipping
calculation, etc.). It also needed to be very search engine friendly and optimized,
as they would have a strictly online presence. They also needed a comprehensive
web marketing plan once the site was launched to drive targeted traffic.
Solution: jusTweb created a customized e-commerce site with a full
e-commerce capable shopping cart. Professional photographs were taken of the products
to enhance the site's visual appeal and showcase capability. A newsletter sign up
feature was added to every page to gather data for
email marketing down the road. The site was
search engine optimized structurally and with carefully written product
descriptions. Finally, a comprehensive web marketing plan was developed and implemented
to drive qualified traffice to the site, including:
Pay-per-click, site-targeted
contextual ads and blog marketing.
Technologies Used: PHP, MySQL, CSS, HTML, Zen Cart, Word Press
Nuance, a Boutique Salon
Site: www.nuanceboutiquesalon.com
Industry: Personal Care
Business Need: Recently opened business that never had a website.
Goals were to interact with current customer base for top of mind marketing and
possibly acquire new ones through local people finding the site on the search engines.
Wanted a basic site with a photo gallery and blog that could be self-maintained.
Solution: jusTweb created the site using a
Content Management System (CMS) so that the site content could be updated
and changed by those without the technical knowledge of HTML or other web languages.
A photo gallery and blog feature were added. The site was
search engine optimized
with a very local focus to attract potential clients in the immediate geographic
area.
Technologies Used: PHP, CSS, Mambo Content Management System CMS